To find a poster with the latest data from any field of medicine, doctors around the world know that the fastest route is PosterSessionOnline, an independent medical poster platform which boasts the largest database of free access posters in the world. Therefore, it was never going to be long before healthcare companies started to explore its possibilities as a way of reaching their customers.
This platform offers a customized Virtual Poster Gallery for each congress, where healthcare professionals can browse, download and print posters for a period of 1 year after the congress. Each Virtual Poster Gallery receives between 5,000 and 30,000 visits, which produced a total of 230,000 poster downloads in 2011. As a result, PosterSessionOnline.com has become a primary point of reference for the latest data on scientific research and clinical practice from key medical congresses worldwide.

For innovating healthcare companies, PosterSessionOnline – run by Spain-based Draft Grupo de Comunicación Healthcare and supported by offices in Paris, Berlin and Milan – ushers in a new model of congress sponsorship for healthcare companies who want to show scientific leadership and support for innovation. The platform allows the company both to work with hundreds of approved poster presenters, a highly influential group which encompasses the key opinion leaders of the present and future. The offering is a complete poster service, under the umbrage of the medical society, which starts once the abstract has been accepted and leads to collection of the printed and packed poster at the sponsor’s booth, a service of real value which boosts stand traffic whilst raising awareness in an increasingly difficult marketplace.

PosterSessionOnline’s exciting new offering, already present at some 60 congresses annually, represents a proven and successful alternative to traditional marketing actions for healthcare companies. Working with specialists from any of a wide range of different therapeutic areas, the company can reach out and engage in scientific discussion on-site at their booth in ways that have not previously been possible.
Forward-thinking companies can now integrate services like PosterSessionOnline into their congress plans, in the knowledge that support of an independent, scientific platform at key meetings can push forward their corporate brand as a flagship collaborator in scientific development and may mean that small but crucial advantage over close competitors.

This service was launched at the European Renal Association (ERA-EDTA) congress held in Prague last June and has so far garnered 611 forum posts and more than 25.000 page-views from nephrologists.
The Poster Forum initiative is starting to see burgeoning support from consultants worldwide, making PosterSessionOnline a regular stop-off point to keep up-to-date on the latest research and clinical practice from poster sessions.